Kath Corgan Design
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The New York Foundling Annual Report Campaign page

Print and Web

Annual report print layout design for the New York Foundling non profit organization

 
Brand Extension, Print Design, Infographics, Social Media, Marketing Campaign

New York Foundling

 
 

The Deliverables

  • Annual report

  • Fundraising card + mailer

  • Infographic

  • Social media cards

The Challenge

The New York Foundling is a non-profit that works to assist young, disadvantaged families and children in creating stability and achieving life goals. They approached 8 Point Studio to create a suite of collateral including the design of an annual report and supporting collateral that would coincide with their annual fundraising drive.

 
 
Transforming the Logomark

Transforming the Logomark

I took the existing logomark and introduced additional color to the brand palette to create a rich gradient underscoring the idea of growth and positive transformation.

Life in Color

Life in Color

For annual report and additional fundraising campaign collateral, the gradient was carried through the layouts, supporting black and white photography of the subjects to suggest positive change in the subjects’ environments allowing for growth and positive impact.

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